The Swisher Sweets Artist Project returned to Atlanta, GA this past week for the beloved A3C Festival and Conference. In addition to partnering with A3C on many activations throughout the week, Swisher also held one of our infamous Pack Nights during the week-long festival and conference.
Looking to bring back some nostalgic vibes to our Sweet concertgoers, Swisher called upon hitmakers Roscoe Dash and Travis Porter to headline what ended up being one of our best Pack Night events yet. In addition to Travis Porter and Roscoe, Swisher also invited our emerging artists Fa$t Life, Grafh and Kelechi to grace the Artist Project stage.
Taking place at the popular Terminal West venue in downtown Atlanta, first up in the night was Fa$t Life, who brought a ton of energy and passion to his set. When we spoke with Fa$t Life before his set, we quickly learned just how much he cares about his craft and how much he cares about pleasing his fans. Well, the second he hit the stage, he performed all his most popular tracks and kept the fans engaged from start to finish.
Next up for the night was veteran emcee Grafh, who returned to the Swisher Sweets stage this A3C. Bringing the aggression, and showing the lyrical prowess he has, Grafh reminded us why he’s stayed so relevant in hip-hop for so long. The NY rapper also performed during our Austin Takeover event back in March; it’s safe to say Grafh is a vital member of the growing and expanding Artist Project.
The hometown hero, Kelechi, was next to grace the Swisher stage during our A3C Pack Night event. With his new album Quarter Life Crisis set to drop before the end of the year, Kelechi made sure to perform new tracks from the project, as well as some older ones that his fans certainly knew. Similar to Fa$t Life, Kelechi is all about spreading the right message to his fans and giving off the right energy; his performance proved that as he spoke with the crowd in between sets to ensure they were having a great time. Kelechi also performed at our Austin Takeover event back in March, so it was great to see him rock out once again.
Then to close out the show, we had our two headliners Roscoe Dash and Travis Porter. As some may know, these two had somewhat of an issue back in the day with the hit record “All The Way Turnt Up.” The issues never really amounted to much, however, and it soon became old news. So when the super group (Travis Porter) and the hitmaker (Roscoe Dash) realized they were co-headlining our Pack Night event, they decided to give fans a moment they wouldn’t forget as they performed “All The Way Turnt Up” together on the stage. It was iconic.
In addition to that memorable moment, both headliners put on incredible shows with each of their sets. They both ran through their rolodex of hit records, which, incase anyone forgot, is quite lengthy. Roscoe also performed his brand new single “Then Again”, which he debuted for us during our Detroit Pack Night event last month.
Once again, the Swisher Sweets team showed up and showed out for another successful Pack Night. Our next showcase will take place in Houston on November 2nd, as we will host a benefit concert for the victims of Hurricane Harvey. You can expect performances from B.o.B., Gloria Prince, KB The Boo Bonic, and Lyric Michelle. See ya next month!