The Swisher Sweets Artist Project first met Tre Capital this year at the Swisher ATX Takeover during SXSW in Austin, Texas. He performed on stage for attendees of the Takeover with Talib Kweli and Waka Flocka Flame as part of a line-up of 11 other emerging artists from across the U.S. His high-energy performance took the crowd’s excitement to another level and caught the Swisher Artist Project team’s attention.
When we caught back up with Tre Capital, we invited him to represent the Swisher Artist Project at The Art of Rap Festival in LA and perform on the same stage with such hip-hop heavyweights as Ice-T, Mobb Deep, Naughty by Nature, MC Lyte and more. He immediately said yes. ( Well, who wouldn’t?) And next, we shot one of the Swisher Sweets Artist Project’s signature Convenience Store Sessions with him ( if you are not familiar, it’s a pop-up concert in a convenience store that gives customers coming in to grab chips and a drink, or some Swisher Sweets a surprise). Stay tuned to Swisher’s socials for the release alert very soon.
Keep an eye on Tre Capital and consider adding him to your music playlist. This year he was in the running to be one of XXL’s 10th Freshman for the annual cover and, when he spoke with us for this interview, he just got back from finishing up a project with WondaGurl, the Canadian producer who has worked with Travis Scott, Kayne West, Drake and Young Thug. Next, he was in the midst of preparing to headline a show at the Mint in LA.
His first independent album was “I Can’t Die Yet.” Most recent, he dropped two singles “Look, Us” featuring Ismael and produced by VSVN and “way we see it” produced by J. LBS. Be sure to look out for his newest album dropping soon. Check out his full interview with us below.
Q & A with Tre Capital
When did you first start making music?
When I was in high school. It was essential to practice freestyling on a day-to-day basis. Writing all of my ideas in class sparked the idea of making my writing better. I wanted to outdo my idols in every category. The thought motivated me. That’s what I’m chasing.
Who or what is your Since Day One in your music career?
God, family, WondaGurl, Eestbound and all of my close music friends who’ve stayed by my side as I continue to progress. Support is everything when it comes to finding out what it takes. My day one memo is never forget where you’re trying to take it, including what it means to obtain everything you’ve ever wanted. Not losing out on the people who love you the most goes hand-in-hand with that.
When was the moment that your career as an artist started coming together?
When I decided to leave West Los Angeles College. It definitely signified the moment it was time to take a leap of faith. WondaGurl sent me “Prestige” while I was finishing up my Gundam Pt. 1 EP. After seeing listeners feedback towards that record and attendance for inbetween shows started going up, I knew I was onto something new.
You performed at the Art of Rap Festival by Ice-T in Los Angeles with some of hip-hop’s old-school greats. Who off that list did you grow up listening to?
Everybody was getting plays from me hands down. My dad put me onto a lot of Public Enemy growing up. I sent him a picture of the flag and everything during soundcheck. Performing on that list was like having a dream turned into reality. I opened two acts before Mobb Deep in my own city: *Mind Explodes*. Truly an honor I have to continue reflecting on when I cook from now on.
Tell us about your recent album “I Can’t Die Yet.” What is the point of view for this album and what did it feel like to make?
“I Can’t Die Yet” is considered my first independent album. This album reflects on how I’m no longer held back by any standard in the world of hip-hop. To hold down an entire body of work without being dependent on any features, co-signs or handouts leaves the pressure all on you. You have to be thinking so highly of your own capabilities in order to get the job done. I don’t have management or people on the inside giving me the scoop on how to make my rollout poppin. It means you have to be on point with everything you believe in. Tapping into what you really want to say, starts to make you more dangerous and versatile because your learning about what topics need to be addressed for everyone rather than for a check. Even though I’m telling you my story, I’m hitting listeners directly with mirror-reflecting raps that they can run with it in different aspects. Prolific raps with hidden messages and producers, is access that many do not have on an upcoming level. Nothing tainted or false could be mimicked to make something like that. Knowing this generation will listen to what I have to say, including OG’s, means I have a different mission within the culture. It felt surreal knowing it’s only going to continue moving up when it comes together.
You grew up in the hip-hop world as Xzibit is your father. Yet, you are determined to make it on your own. What is some of your advice for an artist just getting started?
My relationship with my father was always priority first over anything. I’m thankful I learned how to stand on my own two feet for anything I’ve ever wanted out of my life, so nothing tarnishes the bonds I share with those I care deeply for. Some people think I made it this far solely coming up off of his name, but the truth represents itself when they look back on the timeline. My fans and supporters come out to the shows we throw, the projects I’ve dropped and every milestone we’re pushing for. When my idols tell me I can take my music to new heights, means anything you thought was unachievable really isn’t. Advice I can recommend to a new artist is believe in your own music like you believe in Kendrick’s work. Treat your own ideas like you’ve already made it. Apply your vision no matter what resources you have around you. You’ll see the world with an entirely different view.
You are starring in a Swisher Sweets Artist Project Convenience Store session. You first got involved in the Artist Project in Austin during SXSW this year. Why did you want to work with the Swisher Artist Project and what about the project made you want to get more involved?
When Swisher Sweet’s offered me the opportunity to perform in Texas for SXSW I knew I needed to be involved. Complex had listed me as one of the top performers to look out for in 2015, and there is a lot of popping rappers in the game right now. This was a moment to work towards and make these moments matter most. I’m looking forward to continue working on more projects that bring listeners in closer.
If you weren’t making music, what would you be doing?
If I wasn’t making music I would be the most bored guy on earth. I’d probably learn how to be a top creative director so major artist come to me to assist with their albums. I can’t stay away from being the mix of music forever I’d find a way.