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The A3C Festival Kicks off: Swisher Sweets Artist Project Takes over the Backstage

Last night, despite the rain, wind and a hurricane looming on the Southeast coast, people came together at the main stage of A3C, in the old Fourth Ward of Atlanta, and supported performances from emerging acts such as Kris Kasanova, Conner Evans, Chris Rivers and more. The A3C stage was also an opportunity for Atlanta to pay tribute to the late Shawty Lo with the D4L crew taking over and performing favorite songs produced by the late rapper.

The Swisher Sweets Artist Project backstage took off as well. We were able to interview artists that performed or came through to show support to their friends. Artists were able to talk to the Swisher Sweets Artist Project team about opportunities available to them through the Artist Project ( if you are an artist reading this post, visit the program page on our website to sign up for program alerts), get some sweet Swisher swag and network.

As the night continued, the festival crowd continued to grow when Stalley and Royce 5’9 hit the stage and Stalley dropped some major bars for the crowd. The night’s crescendo was Rick Ross’ took over the stage with a crew of 50 and performed over 10 years of hits for the crowd.

To get additional inside views of the even, check out the Swisher Artist Project’s Periscope and Instagram stories. And tune in later today to Swisher Sweets’ socials to see live updates from our backstage takeover with Chanel West Coast.

The Swisher Sweets Artist Project collaborated with the A3C Festival and Conference, Oct. 5-9, in Atlanta. Programs include This is My Year stages at TenATL, educational programming and hosting the main stage’s backstage for artists, in addition to providing opportunities for consumers on the festival grounds to experience Swisher product promotions.

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