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During this past weekend, Swisher Sweets partnered with BMI to host an event deemed “How I Wrote The Song” featuring industry heavyweights Fat Joe, DJ Mannie Fresh, Alex Da Kidd, Lauren Christy and Dallas Davidson. The event was hosted by BMI’s Vice President, Catherine Brewton.
The goal of the pre-GRAMMY event was to discuss the process of writing, producing and performing hit songs, which all of these panelists have experience doing.
You may not have heard the name Lauren Christy all that often, but you’ve likely heard a number 1 song that she wrote. Remember Avril Lavigne’s “Sk8er Boi”? Well, Lauren’s pen was one of the driving forces behind that record, and she explained to the crowd what it takes to create a “hit”.
Hip-hop veteran Fat Joe returned to the scene in 2016 with his smash hit “All The Way Up” alongside Remy Ma. Known for being a hitmaker in the early 2000s with songs like “Lean Back,” Joe talks to the crowd about having longevity in the game and the process behind writing these massive hit records.
It’s tough to pinpoint a specific genre for Alex da Kidd’s music, but that’s what makes him a unique artist. He was asked during the panel about this ideology — that his music is not genre specific — and why he thinks that benefits him. Originality is key, folks.
The legendary Cash Money DJ, Mannie Fresh, brought the nostalgia with him to the “How I Wrote The Song” event. Kicking things off by playing a slew of his greatest hits, Mannie then spoke on his relationship with Lil Wayne, the amount of respect he has for him, etc. Fresh also spoke about the things that keep him motivated, like his family and his kids. He joked, saying, “I got sh*t to pay for. That keeps me motivated.”
Another talented creator who stays behind the scenes is Dallas Davidson, who’s pen game is responsible for some major records over the year. Dallas is responsible for helping write hit songs such as Luke Bryan’s “Country Girl”, Blake Shelton’s “Boys” and Lady Antebellum’s “Just A Kiss”. Fun fact: Dallas says he had the phrase “just a kiss” saved in his phone, and knew it would serve as the perfect music title.
The infamous DJ Khaled was supposed to attend the event, but had to stay home to continue working on his new album Grateful. He did, however, take the time to FaceTime the crowd dropping multiple major keys and words of encouragement.
At the end of the event, the crowd asked, “The music industry is such a tight nit group, what’s your advice on how to break through?” Each of the panelists agreed that the way to break through is to “outwork everyone around you” because you can’t get there without hard work.