A year ago today, talented rock band OK GO released a game-changing music video for their hit track “Upside Down & Inside Out.” Although they didn’t win the award last evening, the crew earned themselves a GRAMMY® Award nomination in the Best Music Video category, officially putting them on the map.
This wasn’t just your ordinary video, however. As the crew puts it, the flick was “shot in zero gravity, in an actual plane, in the sky. There are no wires or green screens.”
Throughout the video, band members Damian Kulash, Tim Nordwind, Dan Konopka and Andy Ross experiment with the forces of gravity, or lack thereof. What starts off as a normal plane ride soon turns into an adult playhouse filled with dancing, gymnastics, basketball, piñata’s and a water balloon fight, all while taking place in a gravity-less airplane.
In this day and age of music, it’s essential for artists to break down the barriers and do things outside the “norm” in order to be successful. OK GO understood this ideology and succeeded by creating something catchy and original.
Going up against some fierce competition in Beyonce, Coldplay, Leon Bridges, and Jamie xx, unfortunately OK GO fell short of a GRAMMY® win this year, however they set the tone for what’s to come.
Prior to the GRAMMYs, Swisher had an opportunity to meet the producer of this video and got some insight on what’s next from OK GO. This free-spirited rock group is poised for greatness, and it’s safe to say they’re just getting started.