With her first release, Natalie La Rose became a musical force. The Los Angeles-based singer exploded into the rhythmic-R&B-pop world in 2015 with the double platinum single “Somebody,” a duet with fellow artist/writer/producer Jeremih. Natalie’s follow up single featured rap sensation Fetty Wap for the hit “Around The World” and she established herself as an in-demand artist with a laser focus.
“I’ve always had the mindset that you can have success, but that doesn’t mean that you should stop working,” Natalie La Rose reveals. “The success with my first song showed me that I need to work harder because there’s so much more I want to accomplish.”
Next up for the dynamic Natalie La Rose is her debut EP. The work-in-progress project will feature rich rhythms that pay homage to her Suriname Caribbean roots as well as her affinity for ‘80s soul, funk and R&B. Thematically, the songs focus on relationships, having fun and being yourself. “I think it’s important because being myself and believing in myself has brought me to where I am right now,” she says. “I feel like everybody is supposed to feel like that, trust in themselves and feel confident, be powerful and also be unapologetic, do whatever you feel you need to do.”
Natalie La Rose has lived her life by those principles. Growing up in the Netherlands, she was inspired by the music and videos of Michael Jackson, Jennifer Lopez, Janet Jackson and Mariah Carey. By the time she was 12, she told her parents she wanted to move to the United States to pursue her dream of becoming an entertainer. Even with the blessing of her parents, the move to Los Angeles was a major challenge. “It was such a big step for me because in Amsterdam I was still living with my parents,” Natalie La Rose recalls. “My mom was taking care of me, putting food on the table for me every day. In LA, I basically had nothing. I had to start from scratch.” But the struggle of adjusting to a new country, a new home and a new life toughened Natalie La Rose.
After a chance meeting and conversation with Flo Rida, she joined the international superstar on the road, performing with him around the world and studying the art of songwriting under his guidance. “He has an amazing ear for hits, for catchy songs,” she says. “He always told me to make sure your hooks are really strong. It needs to be something that really sticks, otherwise it doesn’t work.”
With a breadth of enviable experience, a double platinum single to her credit, high-profile collaborations with Jeremih, Fetty Wap and Timeflies (“Worse Things Than Love”), and an unbreakable focus, Natalie La Rose is anxious for the next stage of her burgeoning career. “I’m excited to show my fans what else I have,” she says. “I’ve been dropping singles, but I’ve never dropped a project and now it’s finally time.”